Category: Strategy
Anvil’s 2020 Digital Marketing Predictions: A Year in Review
by Kent Lewis on November 19, 2020 · Digital MarketingPay-Per-Click (PPC)Search Engine MarketingSearch Engine OptimizationSEMSocial Media MarketingStrategyWe’ve all felt the uncertainty, excitement, and terror that 2020 has brought upon us. Despite the challenges, we at Anvil continue to be optimistic about the future. Each year since ... » Continue
Business Plan Template: Best Practices and Key Components
by Kent Lewis on September 22, 2020 · b2bBusinessStrategic Internet MarketingStrategyAt Anvil, we’re fortunate to have the opportunity to work with companies of all sizes, including startups. Every so often, we come across a potential client that needs a bit ... » Continue
Recap: The Podcast for Closers
by Anvil on October 3, 2019 · InfluencerMarketingpodcastStrategyOn Monday, Anvil CEO Kent Lewis and MilePost Media Creative Director Mike Chase launched their podcast “The Podcast for Closers”. Today, we will be recapping the first three episodes of ... » Continue
3 Tips for How to Write an Effective Landing Page
by Anvil on April 25, 2019 · Advertisingcompetitive intelligenceDesignDigital MarketingEcommerce Website TipsInternet Marketing StrategyInternet Marketing Toolslanding page testinglanding pagesMarketingPaid AdvertisingPay-Per-Click (PPC)post-click marketingppcPsychologySearch Engine Marketingsearch marketing strategySEMStrategyHave you ever wondered how to write an effective landing page? Or perhaps how you can make your landing pages even more effective? I know, I have too. I did ... » Continue
Annual Planning – It’s Never Too Late to Start
by Anvil on January 16, 2019 · PlanStrategyHappy New Year! Many are heading into 2019 executing annual plans created last year. Sometimes it can be hard to make planning a priority. Planning gets pushed and pushed and ... » Continue
4 Myths About Blockchains
by Anvil on July 25, 2018 · Paid MediaStrategyVoice SearchBLOCKCHAIN, Blockchain, blockchain. An emergent technology shrouded behind a lack of understanding yet promising to deliver wealth and freedom to those who use it. Some tout it as the innovation ... » Continue
All Your GDPR Compliance Questions Answered
by Anvil on May 30, 2018 · Digital MarketingPaid MediaStrategyAll your GDPR questions answered. » Continue
Social Media Algorithms: 3 Ways to Improve Your Strategy
by Anvil on May 9, 2018 · Digital MarketingSocial MediaStrategyAlgorithms, the burly bouncer standing in between you and your audience. While daunting, algorithms aren’t going to squash your social media marketing efforts. It just takes a little know how. ... » Continue
6 Ways to Draw Out All the Potential of Your Instagram Channel
by Anvil on January 3, 2018 · InstagramSocial MediaStrategyInstagram, it’s all a bunch of selfies right? Wrong. Well, not entirely wrong but definitely not painting the entire picture. Instagram is one of the most popular social media networks ... » Continue