Back in August of 2021 Google announced that advertisers will no longer be able to create Expanded Text Ads, or ETAs for short, starting in July of 2022. This leaves ... » Continue

We’ve all felt the uncertainty, excitement, and terror that 2020 has brought upon us. Despite the challenges, we at Anvil continue to be optimistic about the future. Each year since ... » Continue

What are responsive search ads? Responsive Search Ads (RSAs) are a dynamic ad format released a little over a year ago by Google to help automate the ad creation process, and ... » Continue

Google Updates Responsive Display Ads 2019 The early 2019 refresh of Responsive Display Ads in Google Ads is a move toward making Display Ad creation more efficient, allowing videos as well ... » Continue

Have you ever wondered how to write an effective landing page? Or perhaps how you can make your landing pages even more effective? I know, I have too. I did ... » Continue

Soon, average position for paid search will be retired in the Google Ads interface in favor of some different competitive metrics. But is this a good thing? It is being ... » Continue

Micro-Segmentation of PPC Campaigns Can Hurt Paid Campaign Performance Tightly-themed ad groups has been a best practice for running successful Google Ads paid search campaigns for a long time. The more ... » Continue

Anvil is honored to be recognized by PromotionWorld as one of the Top 10 Best SEM Companies in December 2017! The Top 10 SEM Company award initiative is aimed to list the ... » Continue

As search engine marketing (SEM) has evolved, there’s been a recent trend of SEM agencies specializing in particular industry verticals (tourism for example).  Although this model sounds great in theory ... » Continue