Why Is It Important? It builds trust. Simple as that. If a customer or potential customer knows the values, they will shop or support a brand. By reflecting values and instilling ... » Continue

What’s new with Google Advertising? New features and updates to Google ads have not been lacking over the last few months. Advancements are still being made to further improve paid ... » Continue

Have you ever wondered how to write an effective landing page? Or perhaps how you can make your landing pages even more effective? I know, I have too. I did ... » Continue

12 Google AdWords Features Launched in Q3 2016 & Why You Should Be Using Them Check ignition and may God’s love be with you, AdWords has been on a tear in ... » Continue

…and why the need to be friends. Social Media is an excellent tool for connecting with customers and increasing brand exposure. In order to access its full potential, there will be ... » Continue

Earlier this month Google revamped its Partner Program and promoted 3% of their North America partner agencies to the coveted Premier level—and we were one of them (!!!) What is a ... » Continue

  SIZE MATTERS. …At least when it comes to paid search text ads. Announced at the Google Performance Summit in May, AdWords’ Expanded Text Ads (ETAs) add more text to search ads, doubling ... » Continue

It’s a fact of life that there will always be people who oversell their skills in order to get ahead. We see this happen a lot when it comes to ... » Continue

Did you miss Anvil’s Paid Media Strategist Pascal Inderabudhi’s SEMpdx event this past week? Don’t panic! We have the presentation slides available for you, along with the details of the ... » Continue

Instagram, a platform with 400 million monthly users, began using algorithms on March 15th to personalize users’ feeds based on their interests and relationships, rather than showing photos in chronological ... » Continue