Category: optimization
2022 CBD Marketing Tips & Strategies
by Anvil on May 11, 2022 · Ad CopyAdvertisingAdwordsDigital MarketingoptimizationPaid AdvertisingPay-Per-Click (PPC)In recent years, the cannabidiol, or CBD, industry has taken the United States by storm. With the passing of the Agriculture Improvement Act of 2018 legalizing the farming and sale ... » Continue
Anvil on The State of SEO Report
by Anvil on November 3, 2021 · Digital MarketingoptimizationSearch Engine OptimizationSEOIn May of 2021 Search Engine Journal surveyed 2,830 Search Engine Optimization professionals for the State of SEO report. SEJ looks for insights into what SEO professionals see as the ... » Continue
Holiday Marketing Strategies: Adapting to the New Normal
by Anvil on October 16, 2020 · Holiday MarketingHoliday ShoppingInternet Marketing StrategyMarketingoptimizationThis holiday season is set to be like no other in recent history. The way consumers shop, and brands position themselves, becomes more relevant than ever. It’s vital for brands ... » Continue
Google’s Sunset of 3rd Party Cookie Tracking, The Impact and Ways to Work Around It
by Anvil on February 6, 2020 · AdvertisingAdwordsDigital MarketinggoogleoptimizationPaid AdvertisingWhat happens if you give an advertiser a cookie? They want another. But what happens when you tell them they can’t have any more? Google has decided to sunset the tracking ... » Continue
What’s in store for Email Marketing in 2020?
by Anvil on November 7, 2019 · Email MarketingMobileoptimizationEmail may not get as much attention as social media but it remains the most important communication tool for marketers. This is especially true when you consider email users are ... » Continue
Google Responsive Display Ads Refresh Saves Advertisers Time
by Anvil on June 13, 2019 · AdvertisingAdwordsDigital MarketingEfficiencygoogleMarketingMarketing AutomationoptimizationPaid AdvertisingPaid MediaPay-Per-Click (PPC)Search Engine MarketingSEMGoogle Updates Responsive Display Ads 2019 The early 2019 refresh of Responsive Display Ads in Google Ads is a move toward making Display Ad creation more efficient, allowing videos as well ... » Continue
Long-tail Keyword Research: Hidden Gems
by Anvil on November 8, 2018 · KeywordsoptimizationSearch Engine OptimizationUncategorizedYou’ve hit the wall with keyword research. You’ve used the new Ubersuggest even though you don’t like it, you’ve scraped Google’s Keyword Explorer, you’ve cross-referenced everything on MOZ to make ... » Continue
Can I Replace My Agency with Artificial Intelligence Yet?
by Anvil on May 2, 2018 · BusinessMarketingoptimizationLearn what Curt McKay has to say about making the switch from agency to AI. » Continue
How to Optimize Ads for Conversions With AdWords’ New Ad Rotation Settings
by Anvil on August 30, 2017 · googleoptimizationPaid MediaAdWords Ad Rotation: What’s the best way to optimize ads for conversions in AdWords now that Google has restricted ad rotation options? On August 29th, 2017, Google announced they’d be eliminating ... » Continue
How SEO Savvy is Your Web Development Team?
by Anvil on March 3, 2016 · Local SearchoptimizationSEOLooking to develop a whole new website or bring a new look and structure an existing site? Maybe you’ve reviewed portfolios and selected a web developer. Or maybe you’ve decided ... » Continue