As the years fly by the search marketing industry continues to evolve and grow at a rapid pace. While it can be a challenge to keep up with everything, the ... » Continue

According to a recent Google Mobile Ads Blog post, Olympics related searches on smartphones and tablets grew 10x during the first week of the event compared to the prior week.  ... » Continue

2012 seemed to fly by, yet the world of search engine marketing (SEM) changes even faster. Once again the Anvil team is collectively throwing our hat in the ring and ... » Continue

First it was Four Square, then Facebook, and now Google is getting in on the action by integrating its social media platform Google+. About a week ago Google launched its ... » Continue

PPC Google’s New Location Targeting For AdWords – Google just announced a revamped location targeting interface for AdWords. The improvements include an easier way to discover locations, a new “reach number” ... » Continue

With the recent announcement from Google that they will soon be taking mobile landing pages into consideration as a part of ad quality, many advertisers will be unknowingly penalized if ... » Continue

PPC Introducing Dynamic Search Ads Beta – Let Google serve and generate ads for relevant queries based on your Website content. Introducing Bid-per-call in AdWords – Now you can set specific bids ... » Continue

My gosh, Google and Facebook have been busy lately… PPC Here’s What Google’s New “Circulars” Ad Format Looks Like – Google is testing a new kind of ad unit called “Circulars,” designed ... » Continue

PPC Google Says Mobile Optimized Sites Will Factor Into Landing Page Quality And Perform Better In AdWords – As a result of this change, ads that have mobile optimized landing pages ... » Continue

Sorry, a couple days late this week, folks…we’ve just now recovered from the last week’s epic Google+/Facebook one-ups-man-ship binge! PPC The Google+ Button is Coming to Display Ads – Google will begin ... » Continue