Category: lower CPC
A Guide to Google Ads Bid Strategies: Best Practices to Use with Your Campaigns
by Anvil on February 19, 2021 · AdvertisingAdwordsCampaign GoalsDigital Marketinglower CPCPaid AdvertisingPaid MediaPay-Per-Click (PPC)Search Engine MarketingUncategorizedWhen developing a Google Ads search, display, or video campaign, selecting a bid strategy that aligns with the overall goal of the campaign is critical to ensuring the campaign is ... » Continue
Improving AdWords ROI in 7 Steps
by Anvil on January 16, 2014 · Adwordslower CPCPaid AdvertisingPay-Per-Click (PPC)Tool ReviewIn the world of pay-per-click advertising, marketers are constantly searching for tools that can help improve campaign performance. The AdWords Search Terms Report is one of the most valuable, used ... » Continue
Don’t let Automated Bidding Become Your Replacement Referees
by Anvil on October 4, 2012 · Adwordslower CPCPaid AdvertisingPay-Per-Click (PPC)ppcSeptember 24th’s edition of Monday Night Football between the Green Bay Packers and Seattle Seahawks proved to be the tipping point in labor negotiations between the NFL and their locked ... » Continue