Category: Local Search
The Big Picture for March 16
by Anvil on March 17, 2011 · B2B Internet MarketingLink Development StrategiesLocal SearchMobilePay-Per-Click (PPC)Search Engine MarketingSearch Engine OptimizationSocial Media MarketingUncategorizedWebsite AnalyticsWebsite DesignHere’s your weekly run-down of the big developments in search and social that we here at Anvil Media have had our eye on… PPC Quality Score Coming to Microsoft adCenter – Last ... » Continue
The Big Picture for March 9th (er, 11th)
by Anvil on March 10, 2011 · Link Development StrategiesLocal SearchMobileOnline Brand ManagementPay-Per-Click (PPC)Search Engine MarketingSearch Engine OptimizationSocial Media MarketingUncategorizedWebsite DesignPPC: Nothing earth-shattering in the PPC world this week, but a couple good reads: Is It Time for Facebook to Launch a PPC Syndication Network? – There’s a number of good ... » Continue
Google Hotpot – Taking Over!
by Anvil on February 9, 2011 · Local SearchMobileJust in case you haven’t heard yet Google created this review service that allows you to review businesses and then share your reviews and recommendations with friends – Hotpot (I ... » Continue
1 More Unofficial Search Prediction for 2011
by Anvil on January 23, 2011 · Local SearchSearch Engine OptimizationSocial Media MarketingTwitterAfter watching folks around the office go nuts rating their favorite places on Google Hotpot, talking to more than one client about the importance of online reviews to their local SEO efforts, and of course reading how Facebook and Twitter are already exerting influence in SERPs, I have an unofficial prediction of my own to add: 2011 will see the first major dust-up over social media or online reviews being used to game the search engine rankings. » Continue
Anvil Media’s 2011 Search Engine Marketing Predictions
by Anvil on January 19, 2011 · Local SearchPay-Per-Click (PPC)Search Engine MarketingSearch Engine OptimizationSocial Media MarketingAs the years fly by the search marketing industry continues to evolve and grow at a rapid pace. While it can be a challenge to keep up with everything, here ... » Continue
Make Mobile a 2011 Priority
by Anvil on December 30, 2010 · Email MarketingLocal SearchSmartphones already make up 30% of the US cell phone market, and that number is expected to pass 50% by the end of 2011, if not sooner. If optimizing your ... » Continue
Google HotPot: What’s inside the box?
by Anvil on December 21, 2010 · Local SearchSearch Engine MarketingAs has been reported throughout the internet, Portland has been selected as a test market for Google HotPot. Side note: just a few months ago, Bing sponsored Free Food Cart Day, ... » Continue
Google and TripAdvisor – Can’t we all just get along?
by Anvil on December 10, 2010 · Local SearchLooks like TripAdvisor might be following in the footsteps of Yelp these days. Currently, it seems TripAdvisor is limiting what Google can display in Google Places listings while they “evaluate” ... » Continue
Google Places: Now with Hotpot!
by Anvil on November 16, 2010 · Local SearchThe epic battle between Google and Facebook continues! Mike posted yesterday about Facebook’s new email, which pits Facebook against Gmail. While Google Places’ new Hotpot isn’t making as big of ... » Continue
Google Shakes Up Local Search
by Anvil on October 28, 2010 · Local SearchIf you haven’t claimed your business’s local listing, now is the time to do it. Yesterday Google shook up the local search world by switching up how local listings are ... » Continue