Marketers, you are not alone! To plan, stay in the know on insights, and organize reporting for all your digital activity there are plenty of available platforms to help. Gathering our ... » Continue

Have you ever wondered how to write an effective landing page? Or perhaps how you can make your landing pages even more effective? I know, I have too. I did ... » Continue

#Hashtags are coming to Facebook. What does it all mean? Will cats and dogs start living together in the same room? Will machines take over the world? Probably not. But there ... » Continue

Utilizing latest technologies and software is one of many ways we stay on top of our game here at Anvil.  Our hospitality clients struggled with a time efficient way to ... » Continue

I’ve used most of the cute little URL shorteners in my internet marketing days, but only recently tried https://goo.gl/. After testing my links to make sure they worked, I was pretty blown away ... » Continue

Bottom line is if you have other advertisers infringing on your brand, you’re likely paying too much for your CPCs. You will reduce your click costs and increase your traffic or conversions (depending on your site goals) by removing trademark-infringing advertisers. You end up paying less for better positions by removing advertisers that compete in your keyword auctions. If money isn’t your thing, competitors are illegally using your trademarked terms and you have the power to stop them! » Continue

Get Anvil's perspective on using LiveBall for landing page development and testing. » Continue

Although this subject has been breached in multiple blog posts, articles, and tweets, it is worth re-emphasizing.  Web analytics has completely changed marketing as we know it (or in my ... » Continue

YouTube is a beast of a website to try and advertise on effectively. It’s a huge site with constantly updated content and an audience that spans nearly every demographic category ... » Continue

Rounding around the bend into the second half of 2009, online marketers tend to get bogged down with back-to-school and holiday sales.  The last few months of the year are ... » Continue