The first quarter of 2021 is just around the corner and everyone in marketing is already starting their Q1 media planning. What are some ideas your team are brainstorming? As ... » Continue

This holiday season is set to be like no other in recent history. The way consumers shop, and brands position themselves, becomes more relevant than ever. It’s vital for brands ... » Continue

As marketing departments are decimated with layoffs, now is the time to utilize your most effective and revenue generating marketing channels. Although the death of email has been proclaimed for ... » Continue

There is no denying the growth of eCommerce over the past decade. Shopping online for groceries, furniture, clothes, and even automobiles has become the norm. Brands like Amazon are poised ... » Continue

Why Online Reviews Matter Online reviews are an extension of your Brand’s Reputation. It’s very important to monitor and manage your reputation because a bad reputation, as you know, can affect ... » Continue

This year I had the opportunity to attend the 2019 Portland DigitalSummit, with some of my teammates from Anvil Media. And I would definitely recommend this event to anyone who ... » Continue

Have you ever wondered how to write an effective landing page? Or perhaps how you can make your landing pages even more effective? I know, I have too. I did ... » Continue

Micro-Segmentation of PPC Campaigns Can Hurt Paid Campaign Performance Tightly-themed ad groups has been a best practice for running successful Google Ads paid search campaigns for a long time. The more ... » Continue

The holidays are all about tradition. For the past 12 years, one of our traditions at Anvil is to is to share our digital marketing predictions for the coming year. It is ... » Continue

Facebook has unleashed a plethora of new features this past month including “topics to watch” and best of all- live video! It’s part of an aggressive attempt to get users ... » Continue