Over the past several years, e-commerce has become the major driver behind business success. A more recent retail tool is social commerce, which refers to the combination of e-commerce and ... » Continue

Whether you’re an SMB or a start-up, getting your Instagram account up and running isn’t as easy as it may seem. Success can be had for your brand, product or ... » Continue

It is no secret in the marketing world that influencer marketing has quickly become one of the most effective methods there is to raise brand awareness, brand loyalty and to ... » Continue

  Often when a brand considers working with an influencer, they start by looking for someone with the largest possible following. While there are tons of benefits to working with a ... » Continue

Instagram has changed dramatically from the photo-sharing platform you knew and loved back in 2015. The social media platform has tons of new features, along with algorithm changes that now ... » Continue

The influencer marketing industry has been growing steadily for quite some time now and is currently on track to become a $15 billion industry by 2022. While influencers are scoffed ... » Continue

We have all been hearing about the new Apple iOS 14 data privacy update, but some are still unsure what exactly this update means and what consumers and marketers should ... » Continue

We hear about social media constantly: who tweeted this, who instagrammed that, did you see her Story, did you pin that décor idea? It’s enough to make your head spin. ... » Continue

In late September, UK-Based youth-research-firm Voxburner hosted its annual YMS (Youth Marketing Strategy Summit) in New York City. The event included speakers from Crocs, Starbucks, Mini-BMW Group, Burger King, The ... » Continue

This month, Anvil CEO Kent Lewis is publishing a three-part series with SmartBrief about influencer marketing. If you’re interested in learning more about social media marketing for your business, reach ... » Continue