Category: Efficiency
Google Responsive Display Ads Refresh Saves Advertisers Time
by Anvil on June 13, 2019 · AdvertisingAdwordsDigital MarketingEfficiencygoogleMarketingMarketing AutomationoptimizationPaid AdvertisingPaid MediaPay-Per-Click (PPC)Search Engine MarketingSEMGoogle Updates Responsive Display Ads 2019 The early 2019 refresh of Responsive Display Ads in Google Ads is a move toward making Display Ad creation more efficient, allowing videos as well ... » Continue
Measurable Marketing (Part 3 of 3): Firebase for Tracking App Engagement
by Anvil on February 10, 2019 · Digital MarketingEfficiencyMobileUncategorizedSo far in this series, we’ve discussed how to use Google Analytics to track and view user behavior on the site as well as how to measure goals with Analytics ... » Continue
Measurable Marketing (Part 2 of 3): Creating Goals in Google Analytics and Tag Manager
by Anvil on January 13, 2019 · Digital MarketingEfficiencyWebsite AnalyticsWhile the last entry in this series focused on Google Analytics to track onsite behavior, this article will talk about setting up goals and using Google Tag Manager to further ... » Continue
Measurable Marketing (Part 1 of 3): Why Every Business Should Know How to Use Google Analytics
by Anvil on December 13, 2018 · Digital MarketingEfficiencyWebsite AnalyticsAnyone can set up an ad campaign that eats through a budget and gets clicked on too many times. But a lot goes in to making sure that there is ... » Continue
A 3-Step, Simplified Approach to Almost Anything
by Anvil on November 22, 2017 · Account ManagmentEfficiencyPlanAs we prepare to embark on the new year with setting new goals, new strategies, revising processes, and generally looking at how we can simplify these larger undertakings, let’s look ... » Continue