Why Is It Important? It builds trust. Simple as that. If a customer or potential customer knows the values, they will shop or support a brand. By reflecting values and instilling ... » Continue

The last couple of years have seemed like a roller coaster ride of changes in the digital marketing world. Facebook is now Meta, NFT is running for the buzzword of ... » Continue

Digital marketing requires a significant amount of time and energy whether you are monitoring paid campaigns, organizing your social calendar, optimizing your website, growing your email lists, or stressing over ... » Continue

In recent years, the cannabidiol, or CBD, industry has taken the United States by storm. With the passing of the Agriculture Improvement Act of 2018 legalizing the farming and sale ... » Continue

As you probably have heard, Google finally announced the date for when they will sunset Universal Analytics: July 2023. While this news would understandably make any website owner panic, the ... » Continue

Performance Marketing is defined as “a comprehensive term that refers to online marketing and advertising programs in which advertisers and marketing companies are paid when a specific action is completed, ... » Continue

Marketers, you are not alone! To plan, stay in the know on insights, and organize reporting for all your digital activity there are plenty of available platforms to help. Gathering our ... » Continue

The Pinterest App launched in 2010 and for about 10 years showed very little innovation. Pinterest developed a reputation as a platform to reference for interior design ideas, wedding themes, ... » Continue

  Often when a brand considers working with an influencer, they start by looking for someone with the largest possible following. While there are tons of benefits to working with a ... » Continue

  Podcasting is an exploding content marketing category that has grown significantly since the COVID-19 pandemic. With more people at home and wanting to learn new things and new skills with ... » Continue