Much of the online marketing and IT world had been buzzing with the term “big data” for several years now, but really within the past 6 months its picked up ... » Continue

In case you missed this morning’s webinar on Advanced Analytics, I’ve provided some notes on the latest and greatest within Google Analytics. And if you did attend, I’ve also included ... » Continue

The big news in search so far in 2012 is, without a doubt, Google’s announcement of Search+, also known as “Search Plus Your World.” Long story short, Google is tying ... » Continue

PPC Google’s New Location Targeting For AdWords – Google just announced a revamped location targeting interface for AdWords. The improvements include an easier way to discover locations, a new “reach number” ... » Continue

PPC Introducing Dynamic Search Ads Beta – Let Google serve and generate ads for relevant queries based on your Website content. Introducing Bid-per-call in AdWords – Now you can set specific bids ... » Continue

PPC +1 Button to Start Showing on Display Ads Today – Following up on the item from a couple weeks ago, AdWords display ads will now be including +1 counts and friends’ ... » Continue

My gosh, Google and Facebook have been busy lately… PPC Here’s What Google’s New “Circulars” Ad Format Looks Like – Google is testing a new kind of ad unit called “Circulars,” designed ... » Continue

Google has made quite a few announcements as of late, so we thought we’d round up the big ones for you. In case you haven’t heard… Google Analytics Real Time – Google ... » Continue

PPC Google Says Mobile Optimized Sites Will Factor Into Landing Page Quality And Perform Better In AdWords – As a result of this change, ads that have mobile optimized landing pages ... » Continue

Sorry, a couple days late this week, folks…we’ve just now recovered from the last week’s epic Google+/Facebook one-ups-man-ship binge! PPC The Google+ Button is Coming to Display Ads – Google will begin ... » Continue