We hear about social media constantly: who tweeted this, who instagrammed that, did you see her Story, did you pin that décor idea? It’s enough to make your head spin. The digital world, especially its fast-growing social media trends, is overwhelming. If it’s tough to navigate and even tougher to keep up with, why is social media so important?

Facebook
Facebook is a low-cost marketing strategy! It’s a great way to reach new and returning customers on a budget. Compared to other marketing channels, Facebook can get thousands of eyes on one ad for a fraction of the cost.

Own the customer service game with the opportunity to provide customer support easier and quicker with Facebook Messenger. You can communicate more responsively with prospective and existing customers. Facebook makes delivering superb service a breeze!

Instagram
The name Instagram says it all. Capture an instant in time when your business had a win, or when your team had a laugh, and share it with the world! People want to work with people they relate to. And yes, they want to work with people they like. Show prospective customers how great your team is, how much they’ll like you, and how much they can trust a fantastic team like yours.

Shoppers are using Instagram! If you sell a product or service, gram it! Over 1/3 of the population is using the app to purchase a product or connect with businesses. People like having the ability to shop right on their phone, and Instagram is primarily a mobile site. Customers can have your business, literally, right in the palm of their hands.

Twitter
You have updates, and the world wants to hear them! Sending a tweet with a link to your website, or its individual pages, drives more traffic to view your site. Tweets embedded with links to web pages and branded hashtags help build brand authority to make your business stand out online.

Twitter also provides an excellent source of engagement with your customers. Retweets, comments, and @ mentions connect you more efficiently with your audience. It’s easier with Twitter to make your customers feel listened to.

Pinterest
Pinterest is a great platform for businesses that provide products or services for homes, beauty or skin care, or want to market their blog. Promote your business with images that potential customers can save by pinning. They’ll continue to revisit the images – it’s the easiest way to stay on their minds!

It’s a great tool for brand awareness. Pinterest pins get you more inbound links and drives a crazy amount of traffic to your website, because every pin can include a link to your site.

Billions of people worldwide are using social media. To bring real value and revenue to your business, you need to be able to reach people and social media is the easiest, and most cost efficient, way to do that. There are billions of people out there waiting to hear about what you can offer!

Interested in learning more about social media services from our agency? Contact Anvil today!