Retail keyword prices related to Valentine’s Day showed an upward burst of activity in the week leading up to the amorous holiday, according to recent keyword analysis conducted by Fathom Online. A total of 19 keywords jumped to $1 per term or higher starting on Monday, February 7, with the phrases “valentine gift” and “valentine day gift” topping out at $5 per term. “It’s to be expected that more retail-centric events will bring about a more monetizable increase in keyword values,” said Matt McMahon, EVP of Fathom Online. “The biggest thing to keep in mind is the really quick ramp up that can occur around such events, sometimes in just a matter of days, where very, very targeted marketing takes place and a lot of business is done on all of the related keywords.”