The influencer marketing industry has been growing steadily for quite some time now and is currently on track to become a $15 billion industry by 2022. While influencers are scoffed ... » Continue

What is TikTok? If you’re not yet familiar and haven’t spent hours endlessly consuming content discovery on the #FYP feed (“For You Page”), it is a social media app focused ... » Continue

A Retrospective Look at Social Media. In 2006, social media was blossoming. Facebook had been around for a couple of years... » Continue

With the decline in Facebook organic reach and some of the initial tests that we see Facebook pushing out, we must rethink the way we, as marketers, utilize the platform ... » Continue

Pumpkin Spice Lattes are back at Starbucks, and football season is in full effect. That can only mean one thing for marketers, you better have your holiday campaign ready to ... » Continue

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Trying to reach a younger audience through social media? You may want to think twice before heavily investing your budget into Facebook, as the social juggernaut is no longer number ... » Continue

I was recently invited to host a luncheon interview with Robin Carey of Social Media Today at the IABC Heritage Conference in Providence, RI. The discussion was lively and informative ... » Continue

Reason businesses should take advantage of social media sites: LinkedIn, Facebook. » Continue

Here’s what happens your company dives into social media without a strategy. Or knowing best practices. Cannery Pier is a small hotel in Astoria, Oregon that I’ve been wanting to stay ... » Continue