Blog Archives
As Omicron Arrives, Marketers need to Focus on Digital
by Anvil on December 23, 2021 · BusinessDigital MarketingIn case you’ve been living in a cave this December, Santa is bringing more than a bag full of presents this season. The COVID-19 Omicron variant is spreading and with ... » Continue
Clutch Awards Anvil Media as a Leading 2021 B2B Provider in Oregon
by Anvil on July 12, 2021 · Agency LifeAwardb2bClutch Awards Anvil Media as a Leading 2021 B2B Provider in Oregon Your Pay-Per-Click (PPC) strategy can set you apart from your competition, and its many benefits outweigh the cons. In ... » Continue
5 Marketing Mistakes that Hurt Your Brand
by Anvil on November 15, 2017 · Brand ImageMarketingReputationIt takes brands a lot more time to heal from a mistake than it does to make one. And little mistakes add up. All too often, I come across a ... » Continue
Don’t be a Grinch, Give Your Consumers What They Want This Holiday Season
by Anvil on October 26, 2017 · Holiday ShoppingMarketingPaid AdvertisingPaid MediaIt’s officially November, which means that the holidays are right around the corner. And while marketers are salivating over the inevitable purchasing rush, it’s important that we understand what our ... » Continue
How GIFs Are the New Google Search Ads for Marketers
by Anvil on June 21, 2017 · Digital MarketingGifSocial MediaThe new use of GIFs in online marketing could be as useful for SMM as Google search ads is to Paid Search Marketing. As marketers, we realize that the clear ... » Continue
Politics in Marketing
by Anvil on February 9, 2017 · account managementDigital Marketingonline reputation“I just want to get on Facebook and see pictures of what my friends ate and cute animal videos.” Since Trump was elected to take the highest office in the country, ... » Continue
How Brands Reach Consumers #LiveTweeting During This Election Cycle
by Anvil on October 19, 2016 · Social Media MarketingThe 2nd Presidential Debate was the most tweeted debate in history, pulling in 17 million tweets. Social media has been a large component of this election cycle, and companies have been ... » Continue
How Virtual Reality Changes Everything
by Anvil on April 6, 2016 · product marketinguser experienceThe Oculus Rift headset began shipping last week, signaling a profound transition in media consumption and a paradigm shift for marketers and consumers alike. Gone are the days of coin-operated ... » Continue
The Fortune 500 & Blogs
by Anvil on May 11, 2009 · Online Public RelationsOnline Reputation ManagementSocial Media Marketing OptimizationStudiesA recent study, conducted by Nora Ganim Barns at the University of Massachusetts and Eric Mattson with Financial Insite, found that only 16% of Fortune 500 companies have a corporate ... » Continue