Blog Archives
As Omicron Arrives, Marketers need to Focus on Digital
by Anvil on December 23, 2021 · BusinessDigital MarketingIn case you’ve been living in a cave this December, Santa is bringing more than a bag full of presents this season. The COVID-19 Omicron variant is spreading and with ... » Continue
Understanding Audience Values and How They Affect Ad Strategy
by Anvil on June 30, 2021 · AdvertisingDigital MarketingMillennialsPaid AdvertisingPaid MediappcWhy Is It Important? It builds trust. Simple as that. If a customer or potential customer knows the values, they will shop or support a brand. By reflecting values and instilling ... » Continue
Google’s Sunset of 3rd Party Cookie Tracking, The Impact and Ways to Work Around It
by Anvil on February 6, 2020 · AdvertisingAdwordsDigital MarketinggoogleoptimizationPaid AdvertisingWhat happens if you give an advertiser a cookie? They want another. But what happens when you tell them they can’t have any more? Google has decided to sunset the tracking ... » Continue
A New Take on Big Brother: How Google is Creating a Secure Ecosystem for Digital Advertising
by Anvil on April 4, 2018 · AdvertisinggooglePaid MediaThe simplicity of online advertising has led to an environment rife with ad fraud and scammers. Learn how Google is updating its efforts. » Continue
Happy Belated Birthday Twitter
by Anvil on March 28, 2018 · AdvertisingInfluencerSocial Media MarketingA Retrospective Look at Social Media. In 2006, social media was blossoming. Facebook had been around for a couple of years... » Continue
Pinterest Targeting Capabilities and Why Companies Need to Advertise There
by Anvil on July 11, 2017 · Paid MediaPinterestUncategorizedPinterest is quickly becoming the go to discovery tool for millennial women. Despite having an average age of 40-years-old, most active pinners are millennials. In fact, Pinterest reaches 52% of ... » Continue
Video Marketing: The Future of Storytelling
by Kent Lewis on March 1, 2013 · Search Engine MarketingSearch Engine OptimizationVideoThe future of online video is clear. Faster connection speeds have allowed smooth streaming of HD video on both desktop and mobile devices, making video instantly accessible to web users ... » Continue