Social Media can be a very powerful tool for online reputation management, helping you address and mitigate undesirable search engine results or mentions in online media. The fact is that you are no longer the only manager of your brand and that consumers have now taken a seat at the boardroom table. But by actively engaging with your consumers via social media sites, you can have a say in the conversation they are already having with you without you. And just by creating profiles on social media sites, those most likely will rank in the search engines as positive results, thus pushing off the undesirable results.

Anvil’s newly released white paper, “The Marketer’s Guide to Getting Started with Social Media Marketing,” outlines the fundamentals of social media marketing, including the definition and size of social media, platform facts and benefits. In addition, the social media white paper outlines strategies for tying social media into business and marketing strategies, such as search engine optimization (SEO), and how to use Anvil’s MCE2 process to help marketers get started. The white paper should serve as a resource on how to effectively begin marketing businesses through social media. Recommendations include ways to utilize social media platforms for brand awareness, lead generation, sales, customer engagement, and consumer insight.