In their frenzy to build links to curry favor with the major search engines, web site owners miss a far more important audience that’s increasingly turning to topical search sites. Most people will tell you that links from Yahoo and the Open Directory Project to your site are vital, and to a certain extent I agree. Who wouldn’t want to be listed with two of the most widely used directories in the world? It’s what marketers do after they get those directory links that can make or break them.