Is Microsoft making head way against the competition? Does Microsoft really generate more relevant results than Google? According to Intralink, a Cincinnati-based SEO and web marketing firm, MSN does top Google in search results relevancy. The report looked at 5 criteria: relevancy, freshness of content, failure rate, difficult search results and non-organic or extra features. MSN did come out on top of the major search engines for “relevancy,” but Google was the leader for “freshness of content.” This is a huge step for MSN. Remember what made Google so great, it’s quality of relevant search results.