From ClickZ
Web ad network Blogads recently surveyed over 17,000 blog readers on various social and financial indicators, online spending habits, and their involvement with Web logs. The study shows nearly 40 percent have an annual household income over $90,000, and 30 percent are 31-41 years old (only 10.3 percent are 19-24 years old).
When asked about their interaction with blogs, over 66 percent of blog readers say they’ve clicked on an advertisement that appeared within a blog. More than 39 percent donated money, and over 22 percent purchased a product or service after that click.
In addition, about 78 percent of readers say blogs give them a better perspective than other news and information source. Sixty-one percent say they believe blogs are more honest.