Blog Archives
Anvil’s 2020 Digital Marketing Predictions: A Year in Review
by Kent Lewis on November 19, 2020 · Digital MarketingPay-Per-Click (PPC)Search Engine MarketingSearch Engine OptimizationSEMSocial Media MarketingStrategyWe’ve all felt the uncertainty, excitement, and terror that 2020 has brought upon us. Despite the challenges, we at Anvil continue to be optimistic about the future. Each year since ... » Continue
Anvil Media Named a Top B2B Company in Oregon by Clutch
by Kent Lewis on September 23, 2020 · AwardIn case you weren’t already aware, Anvil Media is turning 20 this year. We’ve had the opportunity to work with so many amazing partners over the years and we’d like ... » Continue
Business Plan Template: Best Practices and Key Components
by Kent Lewis on September 22, 2020 · b2bBusinessStrategic Internet MarketingStrategyAt Anvil, we’re fortunate to have the opportunity to work with companies of all sizes, including startups. Every so often, we come across a potential client that needs a bit ... » Continue
Digital Summit Seattle Conference Highlights
by Kent Lewis on March 1, 2019 · Digital MarketingThis week, I had the honor of speaking on the topic of podcasting at Digital Summit Seattle. In the past, I’ve enjoyed live-blogging for various publications, but this time around, I thought a ... » Continue
2019 Digital Marketing Predictions
by Kent Lewis on January 2, 2019 · Amazon ShoppingDigital MarketingEmarketinggoogleSearch Engine MarketingVoice SearchAs we wind down 2018 this holiday season, it’s a time to reflect on the year’s highs and lows. It’s also a good time to look forward with new digital marketing ... » Continue
Nike’s 2018 Just Do It Campaign, the Aftermath
by Kent Lewis on September 12, 2018 · AdvertisingAs many of you are probably aware, Nike launched a new ad campaign celebrating their 30th Anniversary of Nike’s Just Do It campaign on Labor Day. While the ad featured ... » Continue
10 Insights from the Amazon Analytics 2018 Report by Hitwise
by Kent Lewis on August 29, 2018 · Amazon ShoppingI had the rare opportunity to spend a few minutes digesting the latest report from Hitwise: Amazon Analytics 2018 Report. I wasn’t shocked so much by the findings, as we at ... » Continue
10 Measurement Insights from a Career in Marketing
by Kent Lewis on May 31, 2017 · analyticsDigital MarketingMarketingUncategorizedI recently had the opportunity to present to an analytics class at the Western Washington University College of Business & Economics, my alma mater. I was asked to talk about ... » Continue
My Conversation with Robin Carey of Social Media Today
by Kent Lewis on October 21, 2014 · Social MediaSocial Media MarketingSocial Media SpotlightI was recently invited to host a luncheon interview with Robin Carey of Social Media Today at the IABC Heritage Conference in Providence, RI. The discussion was lively and informative ... » Continue
12 Career Tips for Growth-Minded Individuals
by Kent Lewis on December 3, 2013 · Businessonline reputationI was recently asked to speak in front of a business class at Lakeridge High School outside Portland about building a career in digital marketing. I’ve given this presentation many ... » Continue