I recently had the opportunity to present to an analytics class at the Western Washington University College of Business & Economics, my alma mater. I was asked to talk about the value of a career in analytics, which was a relief, as the course curriculum around regression analysis and predictive modeling was a bit over my head as a business owner vs. subject matter expert. That’s why we’ve hired a smart team to manage analytics for Anvil’s clients. Having learned from my time in EO, I elected to speak from my experience, rather than give straight advice about a career in marketing analytics. In this article, I have outlined ten insights from my career in digital marketing that I believe are beneficial for any marketer. Enjoy!

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